Manager - Trade Marketing - General Trade - Personal Care/FMCG

Trade Marketing Manager-GT-DTC

Company : DTC [Personal care]

Designation : Trade marketing Manager

Location : Bangalore

Reporting : Sales Head

Budget : Max budget 35-37L

- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.

- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities

- Leading and implementing channel specific marketing strategies and plans for assigned retailers

- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams

- Leading activation programs with partners to improve brand visibility

- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.