Manager - Trade Marketing - Foods

Trade Marketing Manager - Foods

About the Client:

Our client is one of the global players and has different brands in the foods industry.

Role:

The role would report into the GM for India and would be responsible for:

- Developing and executing trade excitement programs/trade marketing schemes for channel partners & Sales Development

- Understanding shopper behavior and develop strategies for productive conversion

- Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans and looking at shopper activation, in-store promotions, and activation

- Building retailer relationship and driving initiatives

- Developing and ensuring implementation of Sales strategies to deliver annual volume objectives of the region within budgeted costs

- Managing the distribution network and C&F agents with periodic monitoring of sales and collections

- Identifying and network with distributors for deeper market penetration and reach

About the Candidate:

The candidate should have:

- An experience of 6-10 years working in the food industry

- Experience of 3-5 years in sales development and trade marketing

- Should have a strong understanding and execution experience with large FMCGs towards channel development, trade marketing, in-store activations