Manager - Trade Marketing - FMCG/Beverages

Trade Marketing Manager | MNC | FMCG | Beverage

Our client is a multinational beverages company. It was created in 1975. The company is is one of the largest producers of wine and spirits in the world. The company's product portfolio includes some of the world's best-known and most popular alcoholic beverages, such as Absolut Vodka, Malibu rum, Jameson Irish whiskey, Chivas Regal Scotch whisky, Martell cognac, and many others. The company operates in over 70 countries and has a strong presence in Europe, Asia, and the Americas.

Job Title: Marketing Manager

Overview:

The Trade Marketing Manager - Planning Role is responsible for executing trade marketing plans and programs that drive brand and category growth, increase distribution and visibility, and support sales objectives. This role requires an in-depth understanding of the trade marketing process and the ability to work closely with cross-functional teams, including sales, marketing, and finance.

Responsibilities:

- Develop and execute trade marketing plans and programs to support sales objectives, increase distribution and visibility, and drive brand and category growth.

- Work closely with sales, marketing, and finance teams to ensure trade marketing plans align with overall business goals and objectives.

- Analyze and interpret sales data to identify opportunities and make recommendations to improve trade marketing plans and programs.

- Develop and maintain strong relationships with key trade partners, including retailers, distributors, and wholesalers.

- Collaborate with the marketing team to develop and execute promotions, in-store displays, and other trade marketing initiatives.

- Plan and manage trade marketing budgets and ensure efficient use of resources.

- Conduct market research and gather competitor intelligence to stay up-to-date on industry trends and best practices.

- Provide regular reports and updates on trade marketing performance and initiatives to stakeholders.

Requirements:

- Degree in marketing, business, or a related field.

- 2+ years of experience in trade marketing planning and not implementation side

- Strong analytical skills and experience working with sales data and market research.

- Excellent communication, interpersonal, and leadership skills.

- Ability to work effectively in a fast-paced, cross-functional team environment.

- Strong project management skills and experience executing trade marketing initiatives.

- Digital Marketing - good to have

- Age less than 30 years

- MBA Mandatory

- Female candidates are preferred