Manager - Trade Marketing - FMCG

Main purpose of the role:

- Trade Marketing Manager is responsible for development and execution of marketing programs in line with the Company's Business strategic plans.

- The incumbent is required to support all channels sales teams with various promotion planning, demand generation, channel development, events planning and execution activities.

- The incumbent is also responsible for monitoring and tracking competition activities, driving field sales management support, organizing events/ expos with channel partners and end customers.

Key Areas of Accountability:

Market Development:

- Identify opportunity areas and conduct Marketing activities to increase sales in those areas

- Drive identified product mix with marketing interventions

- Spearhead new product communication and launch programs

Sales Trade Promotion:

- Manage Promotional material requests and optimize distribution and availability

- Plan and implement all BTL activities across branches

- Planning and on time settlement of channel schemes

- Add focus on specific products through relevant trainings, communication and schemes

- Managing overall Sales Promoters for Organisation

Driving Brand preference across Value Chain:

- Spearhead brand visibility through various promotional programs

Channel Development:

- Identification of channel development needs

- Planning and driving channel adequacy plans with respective BMs

- POS Branding and In-store infrastructure development

Skills and Competencies

Functional Competencies:

a) Consumer & Customer Insights

b) Commercial Acumen

c) Brand Positioning

d) Channel Partner Management

e) Marketing Activation

f) Collaboration

Leadership Competencies:

a) Focus on Customers

b) Strategic Thinking

c) Inspire by Example

d) Lead Change