Manager - Trade Marketing - FMCG

Looking at Trade Marketing Manager to head the function for one of the world's leading biscuit FMCG MNC in India, based at the corporate office

Role Synopsis: Primary responsibilities include the creation and execution of customer specific trade marketing programs with the objective of building the brands and driving sales.

Responsibilities:

- Focus on developing promotional programs that attract business from wholesalers, distributors and retailers

- Category Management: working with brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects

- Identify category plans including range and merchandise proposals

- Development and execution of trade / consumer promotions and POS development

- Recommend and develop local market promotions to promote sales

- Provide feedback to management on new product launches or re-launch initiatives

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets