Manager - Trade Marketing - FMCG

Manager - Trade Marketing - FMCG

- Our Client is the world's largest FMCG brand manufacturer and exporter with a legacy spanning over 120 years.They are India's first integrated company with a comprehensive product chain. Our client is a billion dollar top line company holding 45% market share in India and 50% share in export market.

- As Trade Marketing Manager, you will b focusing on developing promotional programs that attract business from wholesalers, distributors and retailers

What you will do :

- Category Management : Working with each brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects

- Utilizing planogram software to develop effective solutions for key accounts / working with all assets available and developing new programs when needed including in-store merchandisers

- Identifying category plans including range and merchandise proposals

- Developing and executing of trade / consumer promotions including pricing, sale estimates, operations liaison and POS development

- Recommending and developing local market promotions to promote sales

- Providing feedback to management on new product launches or re-launch initiatives

- Flawlessly executing launches to gain maximum distribution

- Proactively communicating and building relationships with the global Marketing teams

- Collecting and disseminating Best Practice for profitable Trade Marketing activities

- Working closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets

- Working to develop trade communications - traditional and digital

- Developing planograms/ layouts at retail for merchandising the products.

- Promoting the products in store by right placement in category, out of category or extra displays.

- Working with top retailers to make plans according to category roles in their stores

Candidate Profile :

What you need to have :

- Skills Required : Trade Marketing, Retail Branding, Trade Engagement, POSM Procurement & Execution, Outdoor Execution, Trade Events, Trade Merchandise designing and procurement

- Good in Excel and communication skills

- MBA in Marketing

Experience : 5 to 6 years