Manager - Trade Marketing - FMCG

Job Description : Develop & implement the regional trade/shopper marketing & distribution strategy for the regions in coordination with marketing and regional sales teams aligning with business objectives. Develop trade schemes and promotional strategies for the general trade channel.

Client Details : Our client is a legacy FMCG brand with over 1000 SKUs and a 40 year+ history in the country ranging across food, beverages and condiments.

Description :

- Develop the Sales & Distribution (Go-To-Market) strategy for the region in conjunction with shopper marketing teams to enable best-in-class Market & Outlet coverage & wtd. Distribution for Brands.

- Constantly engage with the regional field teams to ensure timely and quality execution of the same.

- Develop & Implement the Sell-Out strategy -Create compelling brand connections with shoppers at the point of purchase: Deliver best-in-class brand campaigns at the point of purchase. Activate relevant / multiple touch-points in store so that the brand engages and wins with target shoppers.

- Work in sync with shopper/brand teams to create powerful activation platforms.

- Lead by innovation to increase brand prominence amongst target shoppers in the region.

- Develop differentiated Point of Sales Material by channel that is clutter-breaking and gives a synergistic 'look & feel' to a campaign.

- Effectively partner with Region head, brand team, shopper team to plan & roll out sales forecasting for respective regions.

- Benchmark best practices in Industry and competition and constantly Innovate to improve Sales systems and processes systems so as to enable higher efficiency and productivity. Leverage technology solutions to further enhance the same.

- Drive Productivity improvement initiatives to facilitate higher productivity at front line through Measurement & incentivization of relevant metrics (Strategy for Sell-In)

- Develop and Implement the Top Outlet strategy for the organization in general trade

- Develop sales schemes, trade promotions, incentive programs and any strategies capitalizing on healthy primary & secondary sales

Profile :

- 3-7 years overall experience with 2-3 experience as area sales managers in the FMCG domain ( food/beverages/personal care and household)

- MBA in sales & marketing is mandatory - preferably tier 1-2 MBA

- Experience in GT sales is must and exposure to Trade Marketing/Shopper marketing role is a must

- Current/preferred location to be Mumbai

Job Offer :

- Get to work with one of the most trusted conglomerates in the country

- Excellent work culture

- High pedigree industry leaders

- One of the largest FMCG companies in the country

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Srinjoy Sen on +91 80 6826 6861. The Apply Button will redirect you to website. Please apply there as well.