Manager - Trade Marketing - FMCG

Please find below the JD for the open position.

- To develop a suitable marketing strategy and action plan for the area consistent with the share and volume objectives of the business.

- To liaise with the brand/ marketing team in order to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values.

- To monitor the field marketing budget for its effective utilization and undertake course-correction if required.

- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing Managers for the entire portfolio of products and brands.

- To develop and manage vendors for signage, merchandising equipment etc.

- To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness.

- To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company- s/ brand's image in the course of conducting various consumer/ trade promotions.

- Assist in and coordinate local level market research activities in co-ordination with the Manager - Promotions.

- To maintain close liaison with other departments (esp. marketing) in order to ensure good communication and implementation.

- To participate and be involved in the key decision-making for the regional management.

- Data management and sharing with sales team, Sales head, RMM and RH (mainly for activation, PR assets etc)

Monica Pandey