Manager - Trade Marketing - FMCG

- Develop and implement Trade Marketing Strategy for the region to achieve defined business objectives across all product categories.

- Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

- Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Field Sales team.

- Increase effectiveness of BTL activation by ensuring 100% strategy execution.

- Develop and deploy TM strategies for NPD launches - Plan & Align Go to Market Strategy and Implement the same and track.

- Plan and Implement Key Initiatives for building channels as agreed during strategy plans

- Analyse the Channel wise and category wise output of the sales in each locations to initiate the strategies that can be done to improve the overall sales of the product.

- Analyse various consumer data that has been collected through market research and BTL activities. Also conduct pre & post promo analysis.

- Contribute towards brand planning process and marketing calendar development.

- Responsible for designing launch initiatives of all NPD. Decide & monitor placement norms.

- Implementation of Plano-gram as per agreed norms.

- Closely track secondary/off take sales in Key Outlets & Modern Trade.