Manager - Trade Marketing - FMCG

Develop and implement Trade Marketing Strategy for the region to achieve defined business objectives across all product categories.

Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives.

Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Field Sales team.

Increase effectiveness of BTL activations by ensuring 100% strategy execution.

Develop and deploy TM strategies for NPD launches - Plan & Align Go to Market Strategy and Implement the same and track.

Plan and Implement Key Initiatives for building channels as agreed during strategy plans

Analyse the Channel wise and category wise output of the sales in each locations to initiate the strategies that can be done to improve the overall sales of the product.

Analyse various consumer data that has been collected through market research and BTL activities. Also conduct pre & post promo analysis.

Contribute towards brand planning process and marketing calendar development.

Responsible for designing launch initiatives of all NPD. Decide & monitor placement norms.

Implementation of Planogram as per agreed norms.

Closely track secondary/off take sales in Key Outlets & Modern Trade.