Manager - Trade Marketing - FMCG

A wonderful opportunity for being a part of a rapidly growing FMCG Brand!!!

- Our client is a premium packaged food and baked products brand with a global reach

- As a Trade Marketing Manager, you will be responsible for executing the aligned shopper marketing programs in market place across pre-defined channels and creating an impactful visibility of company products in market place.

What you will do:

- Designing & implementing the off take strategy to ensure growth.

- Identify key shopper insights & shopper propositions and bring them alive

- Getting agencies to propose and customize Brand Activation Solutions to brand's Needs and evaluate the same

- Exploring new technologies for building shopper insights / visuals and store traffic/loyalty

- Developing shopper insights/ propositions for key launches /skus

- Preparing Pre-SNOP and SNOP meeting and disseminate quarterly

- Creating Turnover construct by regions and share with regional teams.

- Planning distribution, sell ins and finalizing launch plans for all the new launches

- Tracking the launch plan vs actual achievements and do offtake tracking

- Planning, designing and rolling out monthly incentive plans for field sales force.

- Keeping a track of set KPIs and highlight improvement areas to regional sales teams.

- Tracking monthly achievements of BDO/ASM/MT Team/RSMs vs targets and finalize

Candidate Profile:

What you need to have:

- Minimum 10 years in a similar postition in FMCG industry only.

- Experience in Accounts Management / Customer management.

- Handling Lead conversion, customer management, customer satisfaction etc.

- Biscuit category is a must

- Very good communication skills

- Age not more than 35 yrs

Experience: 10 to 15 years

Annual CTC: Rupees 20,00,000 to 30,00,000