Manager - Trade Marketing - Alcobev/FMCG

Trade Marketing Manager

Industry: Alcobev (Preferably), Beverages, FMCG

Experience: 3-6 years

Qualification: MBA

Responsibilities:

- Conceptualizing & Designing merchandise for various Trade Marketing Activation

- End-to-end ownership of large-scale Trade Marketing driven activations

- Develop strategy for BTL engagements of channels and influencers.

- Manage and monitor Trade Marketing Investments as well as initiate execution.

- Provide marketing assistance to sales team through execution of the company schemes.

- Drive the success of effective marketing, advertising, and promotional activities of the brand.

- Driving Campaigns for enhancing brand visibility

- Capturing & Analysing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company.

- Design & timely Roll-out of monthly schemes in line with the allotted budget & business guidelines

- Develop and lead the Trade loyalty & Incentive programs.