Manager - Trade Marketing

Job Purpose:

- Handle Modern Trade Key Accounts Sales: Oversee sales and promotional activities to boost both top-line and bottom-line figures for star outlets in the region.

Key Responsibilities:

Growth and Visibility:

- Drive Sales Growth: Focus on increasing sales and market presence in key accounts.

- Ensure Visibility: Enhance brand visibility in star outlets to capture market share.

Sales Development:

- Local Sales Promotions: Design and implement promotions tailored to the local market.

- IT Initiatives: Ensure compliance with IT systems and tools within the sales function.

- Distribution Expansion: Develop strategies to expand distribution networks.

Promotional and Trade Marketing Activities:

- Manage Promotions: Oversee all trade marketing and promotional activities in the region.

Liaison Role:

- Coordinate with Marketing and Sales Teams: Act as the primary contact between the marketing team at the business office and regional sales teams.

Support:

- Field Executives: Work with a team of trained field executives who will help implement and manage the initiatives across the region.

Ideal Candidate Profile:

- Experience: Significant experience in trade marketing and sales, particularly within modern trade and key account management.

Skills:

- Strong analytical and strategic planning abilities.

- Excellent communication and coordination skills.

- Proficiency in driving promotional and IT initiatives.

- Qualifications: A background in marketing, business administration, or a related field, with experience in sales and promotional activities