Required Qualification:
Education background: B.E/B. Tech/BCA/Bsc. Computer Science
- Full Time MBA from a premiere institute
- Relevant Work Experience of 6 - 12 years
- Hands on marketing experience in US markets for Software Services
- Strong exposure in lead generation and campaign management in the US market - using email campaigns, cold calling, SEO, SEM, new media marketing initiatives such as facebook, linked-in etc
- Proven track record in leveraging new age media for building a strong pipeline of prospects
- Familiarity with brand management
Job Description:
- Help define and take end to end responsibility for executing Marketing strategies for IT division
- Responsibility for meeting marketing targets in the defined market and business segments - this would include international and domestic business.
- Responsible for Lead Generation and campaign management (using various marketing channels and tool with a focus on new age media for building a strong pipeline of prospects)
- Identifying/participating in Industry events, managing website content, owning all collaterals
- Accountable for overall Brand Management
- Manage a small team down the line
- To coordinate and work with peers and support functions in executing tasks
Renila
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