Manager/Sr Manager - Consumer Insight - Media & Broadcasting

Working on a position into Consumer Insight with a leading Media and Broadcasting company.

PFB the job description for the role:

The role involves supporting business with research & consumer insights and providing inputs to Marketing/Programming teams

Managing Insights:

- New Insights for concepts and trendspotting

- Insight-led highpoint pipeline for each show

- Local flavor for shows

- Setting up and Managing consumer panel

- Contextual inputs to content & concepts & communication as per brand guidelines

Managing Strategy planning:

- Analyzing weekly numbers and providing strategic inputs

- FPC Planning - Weekly, Monthly and Annual

- Promo planning

- Competition & Environment Tracking

- Strategically involved in the Pre-launch Process

- Launch tracking (Promo effectiveness, conversions, buzz scores)

- Consumer feedback on on-going shows and recommendations on content longevity

- Equity Tracking

- Budget Tracking & Launch calendar

If interested please contact the undersigned for more details.

Note: Only people with 7+ years of post MBA/ Post-graduate Diploma can apply.

Larissa Viegas
Magnus India Consulting Services Pvt. Ltd.
Mobile: 8879776972