Position : Product Manager - Rural Banking
Grade : M1 / M2 / CM1
Location : Mumbai
Job Description
There are multiple vacancies for the role of Product Managers for different grades.
The incumbent will be responsible for:
- Penetration of the products within the Rural Banking segment Customers.
- Enhancing the customer relationship value with the bank.
- Developing the customer level strategy based on customer life cycle / stage and insights.
- Manage the customer through the life cycle right from cradle to grave. (Acquisition, on-boarding, Cross Sell, Up-sell, Attrition prevention and win back)
- Responsible for conversion of SA into Primary or investment account from secondary accounts using assets as a lever.
- Developing hypothesis and test them using champion - challenger models.
- Customer analytics in conjunction with the business intelligence unit.
- Building customer profiles and converting the thin file to thick file.
- Slicing and dicing the portfolio to develop some distinguishing insights into customer behavior
- Developing value proposition for the sub-segment for enhancing stickiness.
- Campaign management across channels - Branch, ATM, Internet, Call center, E-mail, mobile and direct sales.
- Offer management and customer profitability
- Process both sales and service as well as product improvement insights
- Working with different product, policy, and customer service and operations teams for getting the best for the customer segment.
Education & Experience :
The candidate should be a postgraduate from following B-school:
- Institute of Rural Management, Anand (IRMA)
- IIM Ahmedabad
- IIM Lucknow
- Symbiosis Institute of International Business (SIIB), Pune
- Xavier Institute of Management, Bhubaneshwar (XIMB)
- Indian Institute of Forest Management (IIFM), Bhopal
- National Institute of Agricultural Marketing (NIAM), Jaipur
- Manage - National Institute of Agricultural Extension Management, Hyderabad
with about 1- 11 years of experience in banking, telecom, retail, FMCG or durable industry.
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