- Candidate will be responsible for managing Social Media platforms for clients.
- Will have to device Social Media strategies for brands.
- Will have to create and generate content as per the strategy.
- Update, information on Social Media sites like Twitter, Facebook etc.
- In depth knowledge and understanding of social Media platforms like Facebook, Twitter etc.
- Provide analysis, recommendations and build strategy as per requirements.
- Research and administer Social Media tools in support of clients Social Media strategy.
- Over all count for negative mentions should be less than 1% of the total mentions per month
- Average First Response Time for the negatives to be maintained at less than 45 mins
- To ensure weekly social media report to Senior Management to be prepared
- To ensure all social mentions are captured through the online reputation management tool and responded on a daily basis
- Coordinate with the Member Relation team asking them to resolve cases within defined Turn Around Times (7 days and 45 days for non-cancellation and cancellation cases respectively)
- Conduct sentiment analysis and complain resolution analysis and arrive at insights to better manage brand reputation
- New feature development in the online reputation management to meet the business demands
- Ensure timely follows up and closures to cases where contact details haven- t been shared
- Ensure daily, weekly and monthly reports are reached on time and numbers matched up to the deck prepared for the Senior Management
- To Audit on selective social media channels to identify any mentions unanswered or not attended to and guide the agency team accordingly
- To ensure a concluding message is posted to ensure cases are closed
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