Manager - Social Media Marketing - FMCG

- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

- Monitor the company's social media accounts and offer constructive interact ion with users

- Create methods for finding and saving online customer reviews

- Analyze the long-term needs of the company's social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

- create engaging multimedia content (and/or outsource this effectively) across multiple platforms

- develop, launch and manage new competitions and campaigns that promote your organization and brand

- undertake audience research

- manage and facilitate social media communities by responding to social media posts and developing discussions

- monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

- research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

- set targets to increase brand awareness and increase customer engagement