Manager - Social Media Marketing - EdTech

Job Purpose:

- Manage a digital community of 35 Million across YouTube, Facebook, Instagram, Twitter, LinkedIn

- Content marketing for the company's fast-growing EdTech products

- Drive traffic and leads through the organic channel

CRITICAL ACCOUNTABILITIES:

- Develop, implement, and manage the organic channel strategy to improve traffic and SEO rankings

- Define critical organic channel KPIs and implement the changes to achieve the same

- Conduct exhaustive keyword research and theme.

- Content gap assessment to identify potential content opportunities.

- Write content briefs for new content creation and existing content optimization

- Track, analyze, and derive insights from SEO strategies and present the same to the senior management

- Stay updated with the latest SEO trends and YouTube / Facebook updates

- Work with the sales and marketing teams to develop the acquisition strategy

- Continuously interact with sales and marketing teams to track lead quality

- Regular reporting of SEO initiatives and metrics

- Work with content, creative, IT teams for the execution of the campaigns

SKILLS, KNOWLEDGE & COMPETENCIES :

- 10 years of hands-on experience in handling large-scale digital communities

- Skillful at data analysis and driving relevant insights