Manager - Social Media - Hospitality

Job Purpose

This position will be accountable for planning & implementing the social media strategy across markets. Responsible for setting up and managing the corporate social media channels & platforms while helping to develop overarching social strategy and implementing tactics.

Job Description

- Responsible for communication across social media channels for all markets & hotel segments

- Launching new social media campaigns to increase brand scores & bringing more ROI efficiency in the existing campaigns through various multi-level optimizations

- Expanding and optimizing the paid campaigns on various social platforms including Facebook, Google platforms, Twitter, Instagram, Linkedin etc.

- Build & sustain social media communities relevant for various sub-brands

- Device the content creation & distribution strategy to drive brand message across social channels

- Managing the health track across social platforms & monitor trends using social media tools

- Build strong relationships with influencers of travel & hospitality domains by providing constant, relevant and newsworthy information on social media sites

- Monitoring and refreshing the online creative at regular intervals

- Regular interaction and collaboration with Tech, Marcom, Product & PR teams

- Develop MIS dashboards for tracking & reporting of all campaigns

- Reporting and reconciliation of invoices

- Drive and support Awareness and Tactical campaigns on social media platforms in line with the corporate business strategy.

- Day-to-day management of social media editorial calendar to ensure most effective mix of content, optimal publishing cadence that maximizes engagement levels within social platforms.

- Curate, write and post content that is - social- in nature, which speaks to each respective brand voice and drives tangible engagement.

- Serve as social media ambassador to uncover content ideas on and above property and to elevate engagement in social media.

- Serve as real-time community manager by engaging with the audience.

- Work with eCommerce, Loyalty, Marketing & PR teams to help scale traditional marketing programs and partnerships by leveraging social media presences

- Develop and nurture relationships with relevant social media outlets and influencers with the goal of securing coverage that highlights the company's social media efforts

- Work in close alignment with agencies to ensure all social media communications are in harmony and on-strategy

- Work in close alignment with operations leaders on Listening platform support.

- Analyse social media metrics and share relevant reports & results with key stakeholders

Major Areas of Responsibility

- This position will drive and support the transformational digital & e-commerce wing of the Group.

- Carve the path of the company's social evolution and garner the strength of User Generated Content.

- Bring in scalability and align with other ROI based corporate digital, brand and loyalty campaigns.

- Plan, execute and drive tangible engagement percentiles which can translate to traffic to the brand website.

Qualifications and Experience

- B.Tech/MCA/MBA from a premier institute

- 3-5 years of social media marketing experience of a good scale. Social Media Marketing Experience (minimum 3 years)

- Atleast 2 years of hands-on experience on Facebook Ads manager

- Understanding of digital & mobile ecosystem is necessary

- Self-starter, with strong analytical skills and the ability to handle multiple responsibilities

- Strong oral and written communication & presentation skills