Manager - Social Media - Gaming Industry

Job Responsibilities:

1. Learn to design and put up the right social media creatives for different social media

2. Work on coming up with creative ideas for designs and graphics and work on them under the direction of the supervisor

3. Design and implement social media strategy to align with marketing goals including budget planning, content ideation, and implementation schedules.

4. Grow and expand brands' social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.

5. Ensure brand consistency in marketing and social media messages by collaborating with cross-functional teams including advertising, product development, and brand management

6. Brainstorm new, innovative, and creative growth strategies for the brands in-charge including paid social media campaigns with objectives of new player acquisition and retention.

7. Provides training and guidance to social media and marketing team members on social media implementation best practices and strategies.

8. Collects customer data and analyse interactions, plus track social media performance to create comprehensive social media reports and improve future marketing strategies and campaigns

9. Research and monitor the activity of competitors, identify trends and insights, and optimize spend and performance based on the insights.

Candidate Requirement :

- Hands-on experience on working, monitoring, and improving on different social media performance metrics.

- Experience and exposure to B2C marketing is a must

- Gaming background preferable though not mandatory.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

- Solid knowledge of social media.

- Strong Verbal & Written Communication Skills, Attention to Detail, Self-Motivated, Problem-solving attitude.

Prior Experience :

- Minimum of 3+ years in Social Media Marketing

- Degree in Communications or Marketing

Requirements :

- Proficiency in the use of graphic design software

- Excellent written communication skills

- Understanding of visual design principles and creativity

- Understanding of digital marketing concepts

- A passion and high levels of interest in gaming are highly preferred

- Flexibility in work hours