Manager - Social Media - FMCG/Health & Wellness

Role:

Social Media & Content Marketing Manager

Social Media Strategist using social media & content for brand awareness and impressions. Preferably worked in digital first brands

Key Responsibilities:

- Develop, implement, and manage our social media strategy

- Complete Content Management - Development, execution & delivery of digital and print content across all our channels

- Plans and execute a content strategy that is not only engaging but also in line with the brand's image and objectives

- Measure the success of every social media campaign, apply data analytics to personalize & optimize content

- Should have a knack for short copy, engaging & viral content, and the vision to translate that in design

- Stay up to date with latest social media best practices and technologies

- Promote Posts & use social media marketing tools such as Buffer

- Compile data across social media platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development

- Competition Research & Mapping

Ideal Candidate:

- Excellent knowledge of Instagram, Facebook, YouTube, Twitter and other social media best practices

- Experience with doing audience and buyer persona research

- Good understanding of social media KPIs

- Excellent multitasking skills

- Critical thinker and problem-solving skills

- Good time-management skills

- Great interpersonal, presentation and communication skills