Manager - Social Media - FinTech

Work with a world-class team of finance and tech experts and grow with a leading MNC startup!!

Our client is a VC-backed fintech platform that focuses on automating the tax and financial systems for individuals across the globe. Their app uses a smart AI process and calculates various taxes and expenses as per the local law to show accurate deductions and charges in real-time and in an itemised manner. This helps the users to identify and manage their expenses and save more time and money. Secured by Mastercard and other well-known Payment Gateway products, the app makes sure not to store or share any user details like names and passwords, upholding utmost data security. With the founders and the team working out of the US and India, they are ensuring that their customers don- t have to worry about any expense ever again!

As a Social Media Manager, you will be a part of the Brand Team, elevating brand awareness and driving meaningful social promotion, traffic and engagement.

You will conduct the ideation, development, and deployment of social media content, including the scheduling, monitoring, and maintenance of our social media properties to achieve marketing and business goals, as well as manage the sales enablement process through all pertinent social channels based on audience segmentation.

What you will do :

- Overseeing development of Social Posts with writing and communications teams

- Developing Social Graphics with the design team (profile covers, post imagery, thumbnails)

- Creating Paid Social Ads with writing and design teams

- Managing Social Media websites/ microsites with the brand and digital teams

- Handling Analytics with digital and SEO teams

- Orchestrating the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.

- Analyzing key metrics and A/B test strategy as needed.

- Becoming an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.

- Demonstrating ability to map out a comprehensive social marketing plan. Driving strategies that are proven by testing and metrics.

- Monitoring trends in social media tools, applications, channels, design, and strategy.

- Identifying reputational risks and opportunities in user-generated content surrounding the company. Reporting notable risks to appropriate management.

- Maintaining an annual strategic social media calendar and coordinating and aligning with the PR and corporate communication teams

Candidate Profile :

What you will do :

- Marketing degree is welcome, but not required with relevant work experience.

- Demonstrates creativity and documented immersion in social media.

- Proficient in digital content marketing.

- Experience sourcing and managing digital content development and publishing.

- Able to articulate and demonstrate why ideas are analytically sound.

- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.

- Can effectively communicate information and ideas through written, audio, and video formats.

- Thrives in a fast-paced environment.

- Possesses functional knowledge working within a CMS.

- Influencer recruitment and management are a must.

- Content curation and blogging skills as a plus.