Manager - Social Media/Digital Marketing - BFSI

Principal Duties/Responsibilities :

- Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic and implement and manage social media programs.

- Experiment with new and alternative ways to leverage social media activities (- marketing R&D- ).

- Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increase the use of social media. Perform research on current benchmark trends and audience preferences

- Strategize with and educate people in incorporating relevant social media techniques into the corporate culture and into all of the company's products and services.

- Measure the impact of social media on the overall marketing efforts.

- Managing profiles and pages on social networking sites including Facebook, Twitter, LinkedIn and other community sites.

- Ability to generate engaging and interesting posts in both written and visual forms (info- graphics.)Creating blogs and publishing content on blogs.

- Managing Message Boards and Social Media content writing.

- Stay up-to-date with current technologies and trends in social media, design tools and applications.

Required Qualifications, Skills, Knowledge, Experience

Professional Experience:

Campaign Management skills/responsibilities should include:

- Forecasting & budget allocation, Campaign planning and execution

- Post campaign analysis & reporting with analytics team.