Manager - Social Media - Digital Marketing

- We are seeking a creative, strategic, and data-driven Social Media Manager to lead our online presence and build our brand's community.

- In this role, you will be responsible for developing and executing social media strategies that drive engagement, increase brand awareness, and achieve our business objectives.

- You will be the voice of our brand across various social media platforms, creating compelling content, managing online communities, and analyzing performance to optimize our social media efforts.

- Key Responsibilities: Strategy Development and Execution: Develop and implement comprehensive social media strategies aligned with our brand's goals and target audience.

- Create and maintain a social media calendar, ensuring consistent and engaging content across all platforms.

- Stay up-to-date with the latest social media trends, tools, and best practices.

- Content Creation and Management: Create high-quality, engaging, and relevant content, including text, images, videos, and interactive media.

- Manage and maintain brand voice and tone across all social media channels.

- Schedule and publish content across various platforms, ensuring optimal timing and frequency.

- Community Management: Monitor and engage with our online community, responding to comments, messages, and mentions promptly and professionally.

- Build and foster relationships with followers, influencers, and other stakeholders.

- Manage online reputation and address any negative feedback or comments.

- Social Media Analytics and Reporting: Track and analyze social media metrics to measure performance and identify areas for improvement.

- Generate regular reports on social media activity, engagement, and reach.

- Use data-driven insights to optimize social media strategies and campaigns.

- Campaign Management: Plan and execute social media campaigns to promote products, services, and events.

- Manage social media advertising budgets and optimize campaigns for maximum ROI.

- Collaborate with marketing and sales teams to align social media efforts with overall marketing initiatives.

- Collaboration and Communication: Work closely with internal teams, including marketing, design, and customer service, to ensure consistent messaging and branding.

- Communicate social media insights and recommendations to stakeholders.

- Stay up to date with the latest platform algorithm changes.

- Trend Monitoring: Monitor social media trends, tools, and applications and appropriately apply that knowledge to increasing the company's social media presence.

- Qualifications and Skills: Experience: Proven experience as a Social Media Manager or similar role.

- Experience managing social media accounts for a brand or organization.

- Experience with social media analytics tools (e. , Google Analytics, Hootsuite, Sprout Social).

- Experience with social media advertising platforms (e. Facebook Ads Manager, Twitter Ads)