Manager - Social Media - BFSI

- Responsible for Social Media management which includes creation, develop, deliver, manage, review & approve social media campaigns

- Increase Engagement %, Followers and Share of voice, Positive sentiments

- Develop and implement a social editorial calendar to manage day-to-day posting, on social media accounts across Facebook, Twitter, YouTube, Instagram and LinkedIn

- Work with Digital Agency to Create, curate, and manage all published content & assets on social media, this includes images, videos, GIFs, stories, written copy & much more

- Support the Unit Marketing Team with best practices for social media engagement strategies

- ORM online reputation management

- Monitor all the queries, message thru social media are answered in a timely manner

- Responsible for brand reputation and escalation to relevant internal stakeholders as needed

- Drive the process for advance listening capabilities and crisis management

- Measure & Analyze to Establish ROI of marketing campaigns viz Audience Growth, Audience Profile, Audience Engagement, Content Reach, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback Content Management Duties

- Track & deliver competitor analysis by quarter

- Share audience insights via social listening