Manager - Social Media - BFSI

experience - 2-4years

Location - Gurugram

Must have -

2-4years as a Social media manager for a D2C

Role and responsibility -

- Ability to manage creative teams of designers, content writers, and marketers

- Hands on experience in content management

- Excellent communication and copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of different social channels and their USP for brand communication

- Perform research on current benchmark trends and audience preferences

- Design and implement social media strategy to align with business goals

- Set specific objectives and report on ROI

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

- Monitor web traffic metrics

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures, reels, stories, etc.)

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up-to-date with current technologies and trends in social media, design tools and applications