Manager - Social Media - Bank

Company: Leading Private Sector Bank

Location: Mumbai

Responsibilities:

- Manage company's presence on Facebook and Instagram

- Devise social media calendar and execute

- Manage large-scale social media campaigns promoting the products/services/CSR etc.

- Manage relationships with :

a) Top digital media agencies for AoR or large campaigns on project basis

b) Upcoming agencies for small campaigns

c) Various business teams within the company to evaluate best propositions for communication on social media

- Track, analyze and report on social media presence

Experience:

- Good understanding of social media trends - what works, what fails, using influencers, opinion pages

- Good understanding of social media analytics, audience targeting etc.

- Good creative/imagination abilities

- Flair for written communication