Manager - Social Media - Advertising Firm

Social Media Manager

We are seeking an expert social media marketer to join our team as we work towards our exciting growth goals.

- The person hired for this role will be responsible for developing and implementing strategy across social channels, helping us broaden our client's reach, engage with their audience and convert new customers.

- Develop social strategy for our clients

- Prioritize the social media that best enable clients to reach our target audience

- Define the content aesthetic and post cadence, hashtag guidelines, etc. to support growth goals.

- Create post content using assets available for Instagram posts, stories, reels, etc. Write all social copy and post content to each platform.

- Use social channels to tell Client stories on an ongoing basis in a way that delights the viewer while highlighting their unique value proposition.

- Support campaign calendar of product launches, brand partnerships, etc.

- Track performance, inclusive of both in-platform engagement and onsite conversions.

- Share learnings with team and optimize content calendar to drive maximum results.

- Support influencer marketing and, engaging with creators, and reposting where possible.

- Partner with cross-functional teams such to ensure cross-functional alignment and a streamlined customer experience.

- Follow the competitive landscape and market trends.

- Potential opportunity to assist with related marketing activities including influencer marketing and brand partnerships.

- Our ideal candidate will come with a demonstrated track record of using social media to build brand identity and achieve business goals with cross-functional collaboration.

Other key attributes include :

- Creative marketer with ideas for how to stand out on social media

- Analytical thinker with a growth marketing mentality

- Quick learner who thrives in a fast-paced, dynamic work environment

- Demonstrated track record of creating high-quality and high-performing content

- Ability to balance multiple projects and deadlines and keep cool under pressure.

- Detail-oriented with strong organizational skills

- A start-up mentality-not afraid to test out new ideas, roll up your sleeves to get stuff done!

- Should be aware of POP Culture

- Deep understanding of all major social media channels and the tactics employed to optimize KPIs across the funnel.

- Proven management of social accounts (please share examples and links of pages/handles you were responsible for).

- Comfortable with content editing and creation.