Manager - Social Media

- Contribute to the overall marketing strategy by leveraging social media to identify and acquire fans.

- Develop social media marketing plans for each category brand and provide promotional support.

- Conduct research on current benchmark trends and audience preferences.

- Design and implement a social media strategy that aligns with business goals.

- Set specific objectives and report on return on investment (ROI).

- Monitor SEO and web traffic metrics, analyze data, and evaluate the performance of social media campaigns.

- Collaborate with category teams, sales, and customer service to ensure brand consistency.

- Ensure the brand effectively communicates with followers, promptly responds to queries, and monitors customer reviews.

- Suggest and implement new features to enhance brand awareness, such as promotions and competitions.

- Stay up-to-date with current technologies, trends in social media, design tools, and applications