Manager - Social Media

A Social Media Designer/Animator is responsible for creating visually engaging and compelling content for social media platforms. They play a key role in enhancing brand identity, engaging the audience, and conveying messages effectively through graphics, images, videos, and other visual assets. Here's a comprehensive job description for a Social Media Designer:

Job Title: Social Media Designer/Animator

Job Type: Permanent work from office

Location : Vashi Navi Mumbai

Experience : 4-7 Yrs

Job Summary:

A Social Media Designer is a creative professional who specializes in producing visual content for social media platforms. Responsible for creating visually appealing graphics, images, videos, and other assets that align with brand identity and marketing objectives, with a focus on maximizing user engagement.

Key Responsibilities:

- Visual Content Creation: Design and produce a wide range of visual content for social media, including graphics, images, infographics, videos, animations, and other creative assets.

- Creative Conceptualization: Collaborate with marketing teams to brainstorm and develop creative ideas and concepts for social media campaigns and posts.

- Visual Identity: Ensure that all social media content adheres to the brand's visual identity and style guidelines.

- AI Utilisation: Generating conceptual images using effective prompts for innovative social media creatives.

- Ad Design: Create visually appealing and effective advertisements for social media platforms, including banner ads, sponsored posts, and other ad formats.

- Content Optimization: Optimize visuals for various social media platforms, taking into account platform-specific requirements and best practices.

- User Engagement: Design content that encourages user engagement, such as likes, comments, shares, and click-throughs, by crafting compelling visuals.

- Adaptability: Stay up-to-date with social media trends, design tools, and emerging technologies to create cutting-edge content.

- Analytics and Iteration: Analyze performance metrics and user engagement data to refine future content strategies and creative decisions.

Qualifications:

- Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent work experience.

- Proficiency in design software and tools such as Adobe Creative Suite, Canva, Photoshop, Illustrator, and video editing software.

- A strong portfolio showcasing a variety of social media design projects and demonstrating a deep understanding of design principles and creativity.

- Excellent design skills, including layout, typography, colour theory, and composition.

- Strong problem-solving skills and the ability to think creatively to convey messages effectively.

- Excellent communication and collaboration skills to work effectively in a team and with content creators and marketing teams.

- Familiarity with various social media platforms, their design requirements, and best practices.

- Attention to detail and the ability to adapt to changing project requirements and timelines.

- Proficiency in animation and motion graphics software and tools such as Adobe After Effects, Adobe Animate, Cinema 4D, CGI and others.

- Strong animation portfolio showcasing a variety of social media animation projects and demonstrating a deep understanding of animation design and creativity.

- Excellent animation skills, including character animation, visual effects, and motion design.

- Strong problem-solving skills and the ability to think creatively to convey messages effectively through animation.

- Excellent communication and collaboration skills to work effectively in a team and with content creators and marketing teams.