Manager - SEO & Website - FMCG/Pharma

The incumbent will be responsible for planning, implementing and managing the client's SEO strategy. Since online presence is extremely important for the success of business, this position will play a huge role in driving our business' growth and success.

SEO duties and responsibilities :

- Plan, develop and implement SEO strategy

- Work towards organic search optimization and ROI maximization

- Regularly perform thorough keywords research including competitor research

- Identify key SEO KPIs

- Monitor redirects, click rate, bounce rate, and other KPIs

- Prepare and present reports regularly

- Identify buyer persona to better target identified audiences

- Identify problems and deficiency and implement solutions in a timely manner

- Suggest improvements in process and productivity optimization

- Collaborate with web developers and marketing team

- Stay up to date with the latest SEO and digital marketing latest trends and best practices

Website duties and responsibilities:

- Active involvement in development of entire new website for the theme and functionality, pages, content etc.

- Ideation and implementation of the offers for the Website and regular update for Content and New banners

- Tracking of Website with respect to Stock, Images Upload, and New Product Updating.

- Proof Reading & ensuring the Uniformity across the Website