Manager - SEO - Digital Marketing & Analytics Firm - IIM/MDI/ISB/FMS

Organisation: One of the fastest growing Digital Marketing and Analytics firm in US

Role

1. Solution Development & Evolution

- Play an active role in developing standard, replicable SEO solutions in partnership with the SEO Subject Matter Experts/ Solution Architects & Strategists

- Gather inputs from projects and client interactions to enable continuous evolution of the SEO framework, templates, processes and solution documents

- Identify and onboard potential partnerships (tools and services) to enable efficient and quality delivery of SEO projects

- Enable deployment of technical expertise on client projects

2. Capability Research

- Enable research in the organic search space in a planned, structured and proactive manner to keep the function abreast with latest developments in the digital space that impact SEO

- Lead and create - Points of View- (POVs) and other thought leadership articles on different subject areas within SEO and any changes in the SEO ecosystem in collaboration with Subject Matter Experts/ Solution Architects/Strategists

- Represent the SEO expertise of the organisation in external and internal forums as and when the opportunity arises

Operational

3. Quality and Expertise

- Own overall quality of SEO solution delivery on client projects

- Guide implementation and use of SEO framework, tools, processes and templates on client project delivery

- Gather inputs from projects and client interactions to enable continuous evolution of the SEO framework, templates, processes and solution documents

- Drive the creation of a work review and expertise layer in India by working closely with SEO subject matter experts/strategists

4. Knowledge Management

- Lay out the entire platform and process for structured management of knowledge of the SEO practice including decks, dashboards, templates, processes, frameworks, etc.

- Actively drive documentation and storage of knowledge by working closely with knowledge group leaders

- Ensure conduct of knowledge sharing sessions from time to time in a planned and agenda driven manner to encourage cross-project learning

5. People

- Create and drive the implementation of the capability development plan for SEO

- Contribute to overall capability development of the function by enabling formal and informal training sessions

Key Performance Indicators

Candidate

1. Master's degree in Business, Marketing, Advertising or Communications from Tier 1 institution

2. Bachelor's in quantitative disciplines will be a plus

3. Bachelors/Masters in Communications and English language will be a plus

4. 5+ years of recent experience in SEO and digital marketing

5. Experience of leading and managing SEO teams will be preferred

6. At least 3 years of experience in solution research and development, preferably in the area of SEO and digital marketing and transformation

7. Prior experience of writing thought leadership articles will be a big plus

8. Prior experience of working in research focused, solution architect and knowledge manager roles will be a plus

9. Experience of working in client servicing roles delivering SEO programs will be a big plus

10. Experience of working with global clients will be a preference

Location : Bangalore

CTC : 20-23 LPA