Manager - SEO & PPC

PPC Manager (SEO)

Responsibilities :

Paid Advertising (PPC) :

- Develop and manage effective PPC campaigns across various platforms (Google Ads, Bing Ads) to drive targeted traffic and leads.

- Conduct keyword research, optimize ad copy, and manage campaign budgets to maximize return on investment (ROI).

- Monitor campaign performance, analyze data, and make data-driven adjustments for continuous improvement.

Search Engine Optimization (SEO) :

- Implement SEO best practices to improve website ranking in search engine results pages (SERPs).

- Conduct keyword research, optimize website content and meta descriptions, and build high quality backlinks.

- Analyze website traffic data and identify opportunities for organic growth through SEO optimization.

Social Media Marketing & Lead Generation :

- Develop and execute engaging social media campaigns to increase brand awareness and build a strong online presence.

- Create compelling content for various social media platforms, attracting leads and driving website traffic.

- Utilize social media advertising tools to reach a wider audience and generate high-quality leads.

Digital Marketing Analytics :

- Utilize Google Analytics and other web analytics tools to track website traffic, user behavior, and marketing campaign performance.

- Analyze data to gain insights into customer engagement and identify areas for improvement.

- Report on key metrics and present data-driven recommendations to optimize marketing strategies.

Qualifications :

- Bachelor's degree in Marketing, Advertising, Business, or a related field (MBA preferred).

- Minimum 1+ years of experience in digital marketing with a strong focus on PPC and SEO.

- Proven track record of success in developing and managing successful PPC campaigns (Google Ads).

- Proven ability to implement SEO best practices and improve website organic search ranking.