Manager/Senior Manager - Trade Marketing - DTH

Implementation of planned activities

- Vendor Management

- Source new vendors for cost effectiveness of POS materials.

- To do quarterly vendor evaluations

- Ensure closure of POs

Visibility

- Plan and implement merchandizing visibility programs as per AOP Micro Planning, D-sat & Mystery Shopping scores in conjunction with COMs & TMEs.

- Liaison with local/ cross-regional multiple vendors to ensure speed-to-market and cost effectiveness

- Innovate towards improving longevity and cost-effectiveness of merchandizing

- Undertake one unique merchandising innovation each quarter.

Branding

- Ensure compliance with branding norms at Trade/ KDs/ TSRA / ISPs

- Interface with Marketing for developing new branding & POS solutions

Cost and Process compliance

- Cost per Acquisition

- Monitor and analyze CPA on a monthly basis for allocated circles

- Undertake cost innovation measures continually

- Process Compliance

- Comply with the SOM-specified requirements on Trade Marketing.

- Interface with the regional commercial manager to ensure timely vendor payments.

- Prepare cogent data analysis of effectiveness of money spent

- Ensure all action points post D- Sat study on visibility and Mystery shopping are undertaken.

Engage:

- Share with colleagues, individually and collectively, during every review meeting the data analysis about CPA and effectiveness of money spent

- Share with team and sales HO all special initiative undertaken.

Job Specification:-

Experience Required:- 5- 8 Years

Qualification:- MBA

Industry :- Only from FMCG