Posted By
Posted in
Sales & Marketing
Job Code
1419761
Assignment Brief
Job Purpose
In this role, you will be a part of the client's Business Development group. The job involves:
- Marketing of the client's rating products to corporate/banks at senior level ( CFO or promoters/owners) explaining the rating products and the benefits of rating.
- Acquisition of new Clients. Achieving the targeted growth in revenue and market share.
- Scanning the market for potential leads, targeting and converting the same into business for the client.
- Monitoring competitive activity and also assisting in new product development and innovation by developing an understanding of the needs of the market participants.
- Enhancing the client's brand amongst the various market participants, including intermediaries and investors, through constant interaction with them as well as through organization of workshops/educational events and other innovative ways.
Key Responsibilities:
Managerial Responsibilities:
- Pitching Research products to Corporates/FIs at middle to senior levels (Credit/Risk teams, Treasury Heads, CIOs/CROs) and explaining the value proposition
- Acquisition of new clients and enhancing/maintaining existing client relationships
- Achieving business revenue targets assigned for the specific region allocated
- Scanning the market for potential leads, targeting and converting the same into business
- Identifying new business segments where the client's research can be sold and generating new product ideas
Functional Responsibilities:
- Tracking products and services launched by competition and developing the needs of the market participants
- Creating a strong value proposition of the client's research offering with financial sector companies, including banks, NBFCs, intermediaries and investors through constant interaction and through knowledge sharing sessions
Qualifications and Functional Competencies:
- MBA Marketing (Full- time) (Tier 1/2/3)
- Minimum 4 - 8 years of experience
- Excellent oral and written communication skills
- Ability to maintain client relationships
- Basic know how of current events and financial concepts
- Keeping abreast with the client's opinions on key industries and ability to communicate the same to clients during interaction
- Adherence to various internal BD processes (MIS, meeting information, etc)
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Posted By
Posted in
Sales & Marketing
Job Code
1419761
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