Manager/Senior Manager - Public Relations & Corporate Communications - BFSI

Job Summary:

The Senior Manager of PR & CC is a crucial member of the marketing team responsible for building solid relationships with critical media outlets, bloggers, Opinion Leaders, and Builders, Analysts, and Industry & Community associates to support the business's product integrity and awareness.

Will be directly managing outbound engagements and relations, monitors PR activity, and reports on results, which he delivers to senior PR management.

Responsibilities:

- Responsible for understanding the product's objectives and establishing a public relations program that promotes them.

- Develop a Framework / Scorecard to monitor and optimize the public relations plans and ensures that they stay aligned to the brand's and product's overall objectives.

- In addition, play a leading role in creating the brand/product's messaging on thought leadership platforms, which will, in time, position the business as a thought leader in the cryptocurrency market domain.

- Ensuring that all the PR Messaging are in support of the Sales, Marketing, Business Development strategies, and PR plans and get formulated along with the Chief Marketing Officer.

- Lead media outreach initiatives in pitching, handling inbound media queries, and managing relationships between Marketing and local, national, and international media.

- Be responsible for developing storylines and written materials and messages such as press releases, media advisories, pitches, presentations, etc., that are tied to the Brand and the PR plan framework.

Requirements:

- Exceptional PR background and experience of 6 to 10 years.

- Bachelor's degree (Master's preferred) in Mass Media, Communications, Public Relations or related field.

- Successful track record in a progressive public relations position in a fast-moving and dynamic business environment, preferably in a Financial Services or Financial Technology organization. Or currently be working in one of India's Top PR agencies managing PR for a Financial Services Brand / FinTech Organization. Global project experiences will be a huge plus.

- Possess outstanding verbal and written communication skills. Have an extraordinary ability to communicate a tech brand, product, and business messages most clearly and concisely, bringing about a positive outlook on the business, especially to external partners, stakeholders, and consumers.

- Proven and successful experience in planning and managing multiple PR projects proactively or under tight deadlines. Good Media Relationship and Networking in traditional PR channels like Print, TV, and Web News networks besides experience working with newer & modern PR channels such as LinkedIn, Facebook, Twitter, and Instagram.

- Outstandingly demonstrate an ability to convey complex and technical concepts to non-technical audiences simply and straightforwardly that they can relate to. Possessing an innate ability to tailor impactful messages in accordance to audiences.