Manager/Senior Manager - Performance Marketing - FMCG

Job Description:

- Develop and manage comprehensive digital marketing budgets, ensuring optimal allocation of resources for maximum ROI

- Analyse market trends and data to find opportunities, enhance campaigns, and raise return on investment.

- Create and execute comprehensive digital marketing strategies to drive online visibility, customer acquisition, and revenue growth

- Oversee and optimize performance marketing channels, including SEO, SEM, social media, email, Mobile app and influencer marketing

- Create and manage yearly digital campaign budgets.

- Collaborate with internal departments to ensure cohesive brand messaging across all digital platforms

- Manage and mentor a team of digital marketing professionals, fostering a culture of creativity and results-driven performance

- Stay updated on digital marketing trends, tools, and platforms to implement innovative and effective strategies.

- Up to date with the latest trends and best practices in online marketing and measurement

WHAT ARE WE LOOKING IN YOU

- Experience : Minimum 8-16-year experience in consumer facing brand or Agency

- Be detail oriented and can analyze and present data.

- Good interpersonal and time-management skill

- Proven working experience in D2C campaigns (8-10 years)

KNOWLEDGE & SKILLS

- Excellent and precise writing Skills

- Handon experience in setting and running Adwords, Facebook, Google analytics, campaigns

- Comfortable with GA4