Manager/Senior Manager - Marketing - Wholesale Banking Group

Candidates from Mumbai will be preferred

Candidates with exp in B2B making Marketing will be considered

Pure Sales candidates will not be considered

Job Role:

To contribute to the entire spectrum of marketing activities for the business:-

Social, digital, PR & Website

- Monitor and manage presence of key leadership members on LinkedIn (and Twitter) & to leverage engagement opportunities for them

- Develop and execute social media creative campaigns in a systematic manner using social media calendars and other tools- execution and tracking of the campaigns

- Collaborate with design team/agency to build creative assets for social media use.

- Collaborate with teams across KMBL ( WBG ) to harness content ideas and create brainstorming and ideation spaces

- Monitor content on KMBL's website/corporate LinkedIn page

- Capture, conceptualize and write inspiring stories (in the form of blogs/online articles) of KMBL's leadership team, internal & external members to drive content.

- Build and maintain relationships with digital media houses

- Working with internal stakeholders to identify their needs and ensure seamless execution

- Collaborate with group marketing and PR to promote and publicize event or leverage key announcements

Events (internal & external)

- Ideation and end-to-end execution of events at a national or regional level

- Innovative ideas of connecting with TG at these events

- Liaison with event management agencies / Bankers / vendors etc

- Reporting and tracking of event performance

Product and Marketing communication

- Work with cross functional teams and assist in providing marketing support with the help of product / service collaterals , developing new product proposition

- Ensure updating of brochures, presentations, online content

Competition tracking

- Agency Management: Work with various agencies/vendors for ideation and execution of Marketing Campaigns

- Creative, media, digital, vendors, content creators etc

- Ensure compliance with key Cross functional teams - legal, compliance etc

- Timely budgeting process, expense tracking and vendor payments

Knowledge and Technical Skills

- End to end campaign & event execution

- Sound marketing basics

- Creative bent of mind/able to ideate and innovate

- Good communication and interpersonal skills

- Eye for aesthetics/creatives & proven content writing and copy editing skills

- Understanding of digital and social landscape

- Ability to multi-task, strong sense of urgency of timelines, demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team

- Strong presentation/communication skills

- Proficiency in building and engaging communities on social media platform

- Familiarity with social analytics tools - Hootsuite, google analytics, bitly's etc.

- Excellent time management and communication skills

- Ability to build productive business relationships

- Ability to manage multiple projects independently

- MS Office proficiency

Vendor & agency Management

- Understanding of financial markets is at best an advantage. It is by no means a requirement. Greater value is placed on willingness to learn, creativity, people skills and a strong work ethic