Manager/Senior Manager - Marketing - SaaS

Marketing Manager / Senior Manager

KEY RESPONSIBILITIES :

- Accountable for all content- marketing- initiatives to drive traffic, engagement that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

- Editorial calendar and organization workflows must be developed and managed.

- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

- Management of all creative resources including designers, writers, and other agency personnel

- Executive presentations on the program approaches and results will be required.

- Manage brand on social media channels.

IDEAL EXPERIENCE :

Preferred work experience :

- 3 to 7 years' experience in B2B SaaS company preferred.

- BA/BS or equivalent working experience.

- Experience with wordpress, Google analytics, Slideshare, and the top social channels

Expected Skills :

- Proficient in MS Office programs, including: Outlook, Word, Excel, and Project. Advanced Project Management skills that demonstrate understanding the concepts and principles of project management tools and processes, with the ability to manage critical situations.

- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement and leads

Editorial Mindset : Seeks to understand what audiences consume and how to create it and the ability to analyze and present content and social performance.

OTHER PERSONAL CHARACTERISTICS :

- Dynamic, engaging, self-reliant senior executive

- Ability to deal with ambiguity

- Manage a collaborative and analytical approach

- Articulate communicator

- Self-confident and humble

- Open to continuous learning

- Intelligent, rigorous thinker who can operate successfully amongst bright people.

- Be equally comfortable and capable interacting with technologists as they are with business executives.