Posted By
Posted in
Sales & Marketing
Job Code
1429464
Role: Manager/Sr.Manager - Marketing & Communication
Requirements:
- 7-12 years of experience in marketing communication and media relations
- Demonstrable experience in content writing with the potential and attitude required to learn
- A sense of aesthetics and a love for great copy & witty communication
- Proven experience in identifying target audiences and creatively devising and leading communication across channels to engage, educate and motivate
Responsibilities:
Content Writing:
- Develop and execute a comprehensive internal and external communication plan for the Credit Bureau India
- Create marketing and sales support collaterals
- Draft and edit blogs, scripts for videos, vlogs, and podcasts, by-lines, and newsletter articles, including research and interviews as needed, and coordinate subject matter expert approval
Media Relations:
- Coordinate public relations activities and develop media relations seeking high-level placements in print, broadcast and online media
- Draft press releases, authored articles, media alerts and other media materials as needed
- Lead and/or participate in editorial meetings and actively contribute to discussions around editorial targets, campaign ideas and pitch angles
- Research and manage the execution of editorial calendar opportunities
Social Media Marketing:
- Creation, execution, and monitoring of engaging social media content and campaigns surrounding issues and events related to Credit Bureau India to increase brand awareness and online reputation
- Constantly mine new social content through regular interaction and established systems for collecting thought leadership viewpoints to share on social channels
- Leverage Credit Bureau marketing collateral, including whitepapers, case studies, by-lines, blogs and other thought leadership vehicles, to create compelling, useful, and industry-leading social posts that intrigue and capture followers
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1429464
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download