Manager/Senior Manager - Marketing & Communication - BFSI

Role: Manager/Sr.Manager - Marketing & Communication

Requirements:

- 7-12 years of experience in marketing communication and media relations

- Demonstrable experience in content writing with the potential and attitude required to learn

- A sense of aesthetics and a love for great copy & witty communication

- Proven experience in identifying target audiences and creatively devising and leading communication across channels to engage, educate and motivate

Responsibilities:

Content Writing:

- Develop and execute a comprehensive internal and external communication plan for the Credit Bureau India

- Create marketing and sales support collaterals

- Draft and edit blogs, scripts for videos, vlogs, and podcasts, by-lines, and newsletter articles, including research and interviews as needed, and coordinate subject matter expert approval

Media Relations:

- Coordinate public relations activities and develop media relations seeking high-level placements in print, broadcast and online media

- Draft press releases, authored articles, media alerts and other media materials as needed

- Lead and/or participate in editorial meetings and actively contribute to discussions around editorial targets, campaign ideas and pitch angles

- Research and manage the execution of editorial calendar opportunities

Social Media Marketing:

- Creation, execution, and monitoring of engaging social media content and campaigns surrounding issues and events related to Credit Bureau India to increase brand awareness and online reputation

- Constantly mine new social content through regular interaction and established systems for collecting thought leadership viewpoints to share on social channels

- Leverage Credit Bureau marketing collateral, including whitepapers, case studies, by-lines, blogs and other thought leadership vehicles, to create compelling, useful, and industry-leading social posts that intrigue and capture followers