Manager/Senior Manager - Marketing Analytics - Pharma

We are looking for Manager/Senior Manager with 8+ years of experience in Marketing analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, and targeting. This role also serves as a key point between sales, marketing and operations related to the areas identified above

Key Requirements

- 5-10 years of experience in Marketing analytics for primary, specialty care therapy areas with in Pharma / Life sciences

- Demonstrated Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis, Omni channel etc.,

- Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data

- Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization

- Hand on experience in R, Python, SQL, Data Bricks

- Experience leading and mentoring a team of 5-10 research marketing analysts. Demonstrate the ability to execute multiple projects in parallel

Qualifications

- Bachelors in Pharmacy / technology

- MBA

- MS/MTech/Mpharma