Manager/Senior Manager - Marketing - Air Purification Business - HVAC

This opportunity is with a leading HVAC company which has recently started its Air purification business.

We specifically need candidates who have experience in managing Air purification clients.

Job Description

- Responsible for devising marketing strategies on online & offline channels to build the brand and drive sales

- Devised GTM strategies for impactful new product launches in air purifier

- Managed marketing budgets for Online /offline.

- Collaborated with sales team to deliver increase in volume & value on sales channels

- Devised annual brand plans and prepared briefs to develop engaging collaterals to capture the consumer journey Planned and implemented offline (cinema, OOH, print) & online marketing campaigns (Google, Facebook, YouTube and DBM) and regularly optimized the campaigns as per performance KPIs .

- Responsible for brand activations to generate trails and demos and increase brand awareness through online & offline marketing both.

- Planned & executed campaign

- Developed consumer insights via brand health analysis through brand track, communications research & consumer FGDs

- Devised lifecycle & promo email marketing campaigns & lead generation campaigns for in-home demo channel

- Collaborated with Creative, Media, Research & Digital agencies to ensure messaging & visuals are in line with standard