Manager/Senior Manager - Integrated Marketing - Internet/Online

Global fintech MNC looking for Manager/Sr.Manager - Integrated Marketing - Delhi

One of our client headquartered in Minneapolis, a leader in loyalty marketing, channel incentives and employee recognition marketplace & has over 1000 employees and has been in operation for over 60 years with offices in Australia, Canada, China, India, the United Kingdom, and the Unites States. - It helps clients to create measurable, meaningful relationships with the audiences that matter most - their employees, channel partners, and consumers. We bring a world of experience, plus global reach and resources, to every challenge.

- Give your employees more than a paycheck - get a world of difference in productivity and retention. Rally the troops at visionary team meetings. Enhance their skills with timely, targeted learning opportunities. Keep them balanced and productive with wellness programs. Motivate them with effective incentives. And celebrate their loyalty with service anniversary awards.

- Give your consumers what they want and need. Get a world of trust and loyalty that lasts a lifetime. Attract their attention to experiential marketing. Influence their behavior with enticing offers. Speak to their interests with timely, targeted messages on multiple media. Influence their buying behaviors with interactive promotions. And reinforce their loyalty with amazing rewards.

Specialties :

- Consumer loyalty programs, coalition marketing, e-learning, employee engagement, event marketing, sales incentives, market research, data analytics, meetings, product launches, Promotions/sweepstakes, recognition, incentive travel, branded merchandise.

- It grew into what is now a multinational company serving Global 2000 corporations in over 125 countries in more than 20 languages. Our U.S. headquarters is located in Minneapolis, Minnesota. We have more than 25 sales offices throughout the U.S. and headquarters around the world in Australia, Canada, China, India, Latin America, Singapore and the United Kingdom

- In India, we are headquartered in Bengaluru, Karnataka with other offices in Chennai, Delhi and Mumbai.In Chennai,we have a fully equipped infrastructure to develop and deploy advanced technology solutions for our engagement, rewards and loyalty programs.

- In India, we are headquartered in Bengaluru, Karnataka with other offices in Chennai, Delhi and Mumbai.In Chennai, we have a fully equipped infrastructure to develop and deploy advanced technology solutions for our engagement, rewards and loyalty programs.

Looking for Manager/Sr.Manager - Integrated Marketing for Delhi

- Manager/Sr. Manager - Integrated Marketing will be responsible for brand, product & customer marketing activities by implementing traditional and contemporary strategies including content, direct, digital, social, PR and events marketing.

- As a data-driven marketer, you will leverage marketing insights dashboards daily to surface opportunities, drive marketing planning decisions with local stakeholders and lead connected sales and marketing discussions with Sales teams. The role requires an understanding of the sales organization's priorities and key focus areas like account-based sales & marketing.

- You work with business leaders across the company to advise on marketing strategy leveraging and scaling India go-to-market approaches and centralized demand generation plans. At the same time, you need to have hands-on experience in managing online ad campaigns, sales and marketing CRM, eMail marketing platforms, and other Martech tools.

Key Skill Sets:

- Communication - Brand & External

- Customer Marketing & Events - On-ground & Virtual

- Digital/Online Marketing - Performance Campaigns, Social Media

- Email Marketing - Brand and Product Campaigns

- Martech - SFDC, Pardot, GA, Sales Navigator

- Lead Generation -Outbound & Inbound

Roles & Responsibilities:

- End-to-end brand management, lead generation, thought leadership positioning, online marketing including social media management, SEO, SEM, sales collaterals and industry events management

- Identify key business target segments, develop & manage database for direct marketing initiatives, develop sales & marketing collaterals for pre-sales support and market awareness

- Support sales and business teams with regular product and solutions updates, presentations, collaterals, market, and competitive landscape information

- Develop and deliver marketing plan aligned with overall strategic organizational goals & objectives in conjunction with Marketing Head. Responsible for Monthly, Quarterly, and Yearly marketing budget & reviews

- Manage social media, creative, PR agencies, freelancers, third-party vendors for events and marketing campaigns

- Implement client satisfaction surveys, client relationship program together with client-facing teams

- Manage creative planning and execution for all inbound and outbound campaigns - taking creative briefs, working with the creative team, and managing creative services process end to end

- Working knowledge of marketing automation such as SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

- Manage creative planning and execution for all inbound and outbound campaigns - taking creative briefs, working with the creative team and managing creative services process end to end

- Working knowledge of marketing automation such SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

Profile Requirements:

- Minimum 5 to 7 years of experience in B2B Marketing/ Direct & Digital Marketing/Client Marketing with thorough knowledge of marketing automation & analytical tools - SFDC, Pardot, Campaign Monitor, LI Sales Navigator, GA, etc.

- Proven track record of developing and implementing result-oriented marketing and brand campaigns for B2B segment

- Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.

- Able to work independently and with limited supervision, highly self-motivated, and able to effectively manage various competing priorities

- Strong project and time management skills required

- Strong interface/stakeholder management skills and proven ability to work with influence and manage diverse teams outside the line as well

- Preferably MBA, PG in Marketing, Advertising, and Communication

- Most importantly, a Cool attitude towards work and life in general

If the position interests you kindly contact Puneesh- 7011354635

Kindly confirm the following

current ctc& notice period:
Total experience:
Expected ctc: