Manager/Senior Manager - Digital Marketing - Web3 Firm

About our Client :

Our client has the Ultimate Trade Routing Platform. It provides unified dashboard for top-tier CeFi and DeFi platforms. Embrace the power AI and cutting-edge mission critical tools and features simplifying users trading choices, journey and saving time and effort.

- Multi-Market Trade Routing Platform: Seamlessly trade across a wide range of CeFi exchanges using our all-in-one user-friendly trading platform. Effortlessly track your orders and trades in real-time from a single unified dashboard.

About the Role :

As a Digital Marketing Specialist for Crypto Digital Assets, you will play a crucial role in developing and executing marketing strategies to increase sales, brand visibility, attract new customers, and drive user engagement within the crypto and other asset class trading communities.

Your role will involve leveraging various digital marketing channels to reach a global audience and ensure the app becomes the preferred App for digital asset (crypto) trading, global; news and learning. Preferably with experience in Crypto or virtual digital asset ecosystem.

Requirements :

- Bachelor's/PG degree in Marketing or Digital Marketing

- Proven experience and understanding in digital marketing preferably within the cryptocurrency or blockchain industry

- Proficiency in using digital marketing tools and platforms, including SEO tools, email marketing software, and social media management tools

- Excellent written and verbal communication skills

- Analytical mindset with the ability to interpret data and adjust strategies accordingly

- Creative thinking and the ability to stay updated on industry trends

- Strong interpersonal skills and the ability to work in a collaborative team environment

Responsibilities:

- Responsible for co-ordination with internal and external agencies to ensure that organizational deliverables are met through digital marketing, social media, SEO, PR and branding.

- Collaborate with team to publish product marketing content.

- Develop a strong understanding of 3.0 Verse products, features and competitive products for building brand efforts for effectively communicating with the external world.

- Making communicative content, co-ordinate internally and through agencies for all Twitter, LinkedIn, Instagram, Facebook, Reddit, Quora & Discord.

- Work with influencers to produce trending content across key social platforms.

- Coordinate with the team to bring brand moments to life and product marketing to bring product moments to key audiences in a creative way.

- Analyze key marketing metrics and performance of key competitor in industry, especially social media analytics and take corrective actions.

- Working with the media agencies to get due ROI, growth vis- vis industry growth.

- Suggesting what's trending in the market based on the crypto industry.

- Understanding about building community across the products of the company.

- Establish and optimize cross selling and branding opportunities with partners in the industry.

- Create and manage email marketing campaigns, newsletters, and updates to keep our user base informed about the latest developments in the digital asset space.

- Optimize website content to improve organic search rankings and drive organic traffic.

- Create blog posts, articles, infographics, videos, and other content to educate and inform our target audience.

What We Look for In You :

- +3 years' experience in managing Social Media in Crypto or virtual digital asset industry.

- Understanding of crypto products and/or Crypto trading.

- Experience in growing Twitter, Instagram, Facebook, & LinkedIn communities.

- Experience in creating engaging social media content.

- Efficient project management and co-ordination with agencies.

- GTM (Go-To-Market) strategy design.

- Track record of success with similar products in career.

- Skills of leadership, co-ordination, planning and execution