Manager/Senior Manager - Digital Marketing - Recruitment Services

Job Description :

- Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and help increase customer base

- Collaborate with marketing and product teams on promotional strategies and influencer marketing

- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns to increase customer base

- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth

- Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization

- Design, build, and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies through digital marketing

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand

- Translate ideas to actionable items that deliver business results

- Analyse, recommend and lead the implementation of improvement initiatives

- Keep abreast with the latest trends and changes in UI/UX and digital marketing

- Identify industry trends and insights

- Oversee organization's website and automation systems, and evaluating website traffic and other data to better understand customer engagement and conversion rates.

- Create and optimize ways to enhance the customer experience through scaling hyper-growth platforms, such as business-to-business or business-to-business-to-consumer.

Requirements :

- Bachelor's or master's degree in marketing or a related field

- Proven working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels