Manager/Senior Manager - Digital Marketing/Campaign - IT

Job Description:

- We are looking for an experienced Digital Marketing Manager / Senior campaign manager to assist in the planning, execution for a 12 Year old India based IT Company having clients in US. The promotion of products and services through digital channels is a complex procedure with great potential to increase the presence of the brand.

- The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

- paid search - search engine marketing exp. what sort of Ad budgets were managed

- Google AdWords, Google Analytics

- Clients managed, what sort, what size

- Social media management and Marketing

- what channels have they managed

- any sizeable budgets

- Plus - Ecom, cosmetics, nutritional supplements, skincare products

Responsibilities :

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness

- Must have experience managing/handling ad budgets.

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

- Maintain partnerships with media agencies and vendors

Requirements :

- Proven experience as Digital Marketing manager or similar role

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEM

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills