Manager/Senior Manager - Channel Marketing/Trade Marketing - FMCG/Pharma - IIM/ISB/FMS/MDI

Designation : Channel Marketing / Trade marketing - Manager/Sr Manager

Location : Mumbai

Qualification : MBA - Premier Institutes

Years of Exp : 6 Plus Years of experience

Relevant Exposure : only in OTC products/Pharma

Primary Job Function

- This role will help set up, activate and drive adoption of the new India channel platform. It needs to leverage data and in close collaboration with business teams, identify and develop appropriate channel strategies.

- It is also responsible for delivery of the identified business objectives

Role :

- Develop launch approach and drive adoption of India's new channel platform amongst top distributors and channel partners across India.

- Design the distribution channels & maintain ROI

- Distributor outreach management

- Liquidation of stock & loyalty program management

- Develop channel promotion, marketing communication and activation plans to enable achievement of business priorities and strategy.

- Publish an integrated calendar for the planned activities.

- Create, publish and monitor KPI's aligned to the achievement of set channel priorities/ objectives.

Pranali