Manager/Senior Manager - BTL Activation & Marketing - Bank

Designation - Manager or Senior Manager

JD

Plan, develop, execute and monitor all marketing, advertising, promotional activities in line with the marketing strategy and organizational objectives helping achieve the branch sales targets.

Job Responsibilities:

1) Develop marketing initiatives to expand customer base and to optimize sales (Primary focus on lead generation and database management) across the region.

2) Executing tie-ups, Promotional Activities and events in markets for primary lead generation

3) Undertaking promotional activities to ensure brand visibility and awareness in existing and new markets leading to lead generation and business outcomes

4) Vendor Management, interfacing with creative and production agencies

5) Managing the marketing department budget

6) Designing and producing marketing collaterals where ever needed

Candidate Specification:

- Strong Marketing Experience (especially in BTL)

- People Management Skills

- Strong Results Orientation and Execution Excellence

- High Energy and Passion

- High Customer Centricity

- Innovation and Creativity

- Knowledge of Markets and Vendor Management

- Good at reporting skills ( excel & Power point presentation)

- Industry - BFSI, Retail , BTL agency , telecom etc.

Candidate Educational Qualification:

- MBA/Post Graduate in Sales and Marketing